Alright, so lemme tell you about this thing I was messing around with – “valley psychological services.” It was a bit of a journey, not gonna lie.
Started with a Brainstorm
First off, I just started thinking, “What does that even mean?” I pictured a calm, serene place, maybe some trees, definitely a chill vibe. I wanted to capture that feeling. So I started jotting down keywords: calming, trust, growth, support… you get the idea.
Diving into Design
Next, I hopped onto my computer. I poked around for color palettes that felt right – blues, greens, maybe a touch of warm yellow. Nothing too harsh or loud. Then, I played around with fonts. Something readable, but also friendly and approachable. Nothing too corporate-y.
Sketching It Out
I grabbed my trusty notebook and started sketching some logos. I tried a few different ideas – a stylized tree, some abstract shapes, even a silhouette of mountains (since it’s “valley” psychological services, right?). Most of them were garbage, haha, but one or two had potential.
Building a Prototype
Alright, time to get digital! I picked my favorite sketch and started recreating it on the computer. I messed with the colors, tweaked the shapes, and tried out different font pairings. It was a lot of trial and error, deleting stuff, undoing stuff… you know how it goes.

Feedback Frenzy
Once I had something that looked halfway decent, I showed it to a few friends. Some of them gave me blank stares, some gave me helpful feedback. One person said it looked too “corporate,” another said it looked too “fluffy.” Trying to balance it all was a real headache!
Iterate, Iterate, Iterate!
Based on the feedback, I went back to the drawing board. I changed the colors, simplified the logo, and swapped out the font. I did this like three or four times until I finally had something that everyone seemed to agree on. It was a long process!
The Final Polish
Alright, almost there! I cleaned up the design, made sure everything was pixel-perfect, and created a few different versions of the logo (for different backgrounds and sizes). I also put together a little style guide with the colors, fonts, and logo variations.
Done… for now!
And that was it! I saved everything, backed it up, and called it a day. It wasn’t perfect, but I was pretty happy with how it turned out. Plus, I learned a ton along the way. It was a good reminder that design is all about experimenting, getting feedback, and not being afraid to scrap stuff and start over.
- Brainstorming
- Design
- Sketching
Final Thoughts
Honestly, this “valley psychological services” thing was a cool exercise. It really made me think about how to create a brand identity from scratch. It also reminded me that good design is never done in isolation. Getting feedback is crucial! So yeah, that’s the story. Hope you found it interesting!